Portrait Photography: David Friend
Portrait Photography: David Friend
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In a vicious cycle that often leads to heart disease and diabetes, overweight adults beget obese children.

Research blaming TV and Twinkies has grabbed the media coverage and worked its way into the collective conscious, but Exercise and Nutritional Sciences Professor Simon Marshall looks for deeper roots.

For more than 10 years, Marshall has been collecting data about the decisions made by children, parents and schools about diet and activity. He works directly with young people to find out whether vending machines and Nintendo or parental example and socioeconomic factors are at fault for poor diet and sedentary behavior.

He has found that the stresses of modern life – unsafe neighborhoods, rigorous academic standards and a schedule packed with extracurriculars – leave little room for the active behaviors that kept previous generations slim.

“We can all get involved in land use and urban planning decisions that impact our children’s ability to walk, bike, or skate to school along safe routes.”

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"I Believe" 30 second spot
Wednesday, September 21, 2011
Shot throughout San Diego County, the spot features various community members repeating parts of the "I Believe That We Will Win" chant. Along the way, energy builds as the chant is joined by famous Aztecs such as Ralph Rubio and Mayor Jerry Sanders.

also inside 360 Magazine

Spring 2012 360 Magazine
SDSUniverse welcomes submissions of interest to faculty and staff from all campus areas.