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Brand Central

Brand Central

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Website Guidelines

The SDSU logo must appear in the top left or right corner on all campus web pages. Use of the university logo with the tagline, Leadership Starts Here, is strongly encouraged. The logo is available for download on this website.

All SDSU logos must be hyperlinked to SDSU’s home page:


Rules in the “Logo Use” section of this site and in the SDSU Graphic Identity Manual apply to all websites. Please read them before publishing a new website, or modifying an existing one.


The use of official university colors is strongly encouraged. Doing so establishes a consistent appearance between websites that projects the unity, strength and professionalism of San Diego State University.

HEX: C41230
RGB: 196, 18, 48

SDSU Black
HEX: 0000

SDSU Gold (accent)
HEX: D2C694
RGB: 210, 198, 148

Size and Clear Space Guidelines

Primary Logo
130 pixels wide with 14 pixels of clear space on all sides.

Horizontal Logo
150 pixels wide with 14 pixels of clear space on all sides.

Multiple Logos

We recommend using a single primary logo on web pages. Multiple logos may confuse the audience.

Do not use logos to link to external websites. Exceptions will be made for links to official SDSU social media sites.


It is the policy of the California State University to make information technology resources and services accessible to all CSU students, faculty, staff, and the general public regardless of disability status.

More about accessibility

Note: documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view; download Adobe Acrobat Reader.   

SDSU Marketing and Communications