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Expert Profile

Kevin Popovic
Kevin  Popovic

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TITLE:
Director
DEPARTMENT:
Entrepreneurship
OVERVIEW:

Kevin Popovic is the Director of Idea Lab, part of the Zahn Innovation Platform at San Diego State University, using Design Thinking to generate ideas and solve problems. He is also the Founder of Ideahaus®, driving strategy and creativity for one of the leading communications agencies, serving B2B, B2C and Non-Profit organizations across the country and abroad. In 2013 his book, “20YEARS Communications” (Transmedia) was viewed as an authority on the evolution of communications, and provides insight as to where communications was, is, and will go in the future. His 2016 book, “Satellite Marketing: Using Social Media to Create Engagement (CRC Press), provides a complete understanding of social media and a proven process to create an actionable strategic plan based on goals. He is an active speaker and presenter at professional conferences across the country. Popovic has been named one of the “Top Digital Marketing Strategists” two consecutive years by the Online Marketing Institute, as well as one of the “Top 15 Most Influential Educators in Digital Marketing.” At SDSU, he has taught Social Media Strategy to international graduate students, Creativity & Innovation to Management students, and Business Planning to entrepreneurs

Keywords: Creativity, Communications, Innovation, Design Thinking, Entrepreneurship, Social Media, Strategy

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