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New TV Spot Celebrates Curiosity

The new TV commercial will air during SDSU's televised sporting events and on KPBS.
New TV commercial will air during SDSU's televised sporting events, among other places.
New TV commercial will air during SDSU's televised sporting events, among other places.

SDSU will debut a new national TV commercial during the upcoming Reese’s MW Basketball Championship. Entitled “From SDSU to Mars,” the 30-second spot tells the story of eight Aztec alumni at NASA who played  key roles in landing the Curiosity rover on Mars.  

Those eight alumni - Mark Ryne, Doug Clark, Bonnie Theberge, Jordan Evans, Amanda Jeremiah Thomas, Brandon Florow, Joey Brown and Dave Herman – work with the Mars Science Laboratory and continue to serve in a variety of roles from systems engineer to spacecraft navigator.

Third production

The new spot was produced by Tallgrass Pictures and SDSU Marketing & Communications.  Tallgrass Pictures is the company that collaborated with SDSU on its two most recent spots “I Believe” and “Aztec Warrior,” which have won advertising industry awards and national acclaim.  

“’From SDSU to Mars” was shot over two days on the SDSU campus and features exclusive computer animation from NASA as well as footage from ground control immediately following the ‘7 Minutes of Terror,’” said Jack Beresford, SDSU’s Chief Communications Officer.  “The spot tells a captivating story of leadership and technological accomplishment.”

Next up

Production is now underway on a second TV spot that will highlight some of the remarkable breakthroughs SDSU researchers have achieved.  These accomplishments include developing bionic limbs for amputees, lasers to detect IEDs and new technologies to make solar power generation more efficient. Entitled “Leadership Starts Here,” the spot is expected to be completed in May.

“SDSU’s national TV spots air at no cost whenever the university’s sports teams appear on broadcast TV,” said Beresford. “These are important opportunities to build pride and share stories of SDSU’s leadership and distinction.”

Related

If you are interested in learning more about the Mars rover Curiosity and the role SDSU alumni played in its success, seven of the eight will be giving a free public lecture on campus on April 19.

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