Students from San Diego State University's School of Art and Design played a key role in the design of the San Diego Public Library's new logo.
More than a year ago, students from Art 541: Graphic Design IV, were invited by the San Diego Library Foundation to participate in a redesign and rebranding project that coincides with the opening of the new downtown library.
A new look
In spring 2012, the students met with Mel Katz, chairman of the San Diego Central Library Foundation and Jay Hill, its CEO, to discuss a new logo and branding system, as well as suggestions for a new central library name and tagline.
Students toured the construction site of the library and met with architect Rob Quigley to learn firsthand his vision for the new library building.
Working under the direction of instructor Min Choy, each of the 10 SDSU students created three logo options. After receiving feedback, the students refined their designs and presented them to the foundation. Library staff chose the logo designed by Lauren Fickling.
Fickling worked throughout the fall — alongside fellow student Heber Miranda — to design logo applications for brochures, library cards, flyer templates, polo shirts and tote bags that will be used when the new library opens later this year.
The new logo brings to mind the new Central Library’s iconic dome, which is becoming a prominent feature in the San Diego skyline. The main colors of the logo — teal and orange — reflect San Diego’s proximity to the ocean and the region’s vivid sunsets and sun-drenched hills.
“The San Diego Public Library is poised to open a new state-of-the-art central library,” said library director Deborah Barrow.
“Our move to this new building also represents a rebirth for the entire San Diego Public Library system; the new logo and rebranding efforts reflect that mindset.”