Tuesday, December 12, 2017

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SDSU’s Department of Marketing and Communications earned a silver award for its 2016 SDSU Commencement social media coverage. SDSU’s Department of Marketing and Communications earned a silver award for its 2016 SDSU Commencement social media coverage.
 


And the Award Goes to SDSU

SDSU won two gold awards from the premier U.S. association for development professionals.
By Ryan Schuler
 

Two San Diego State University departments received recognition from the western district of the Council for Advancement and Support of Education (CASE), the premier national association for development professionals.

SDSU’s Department of Marketing and Communications received gold and silver awards in the 2017 Awards of Excellence competition for CASE District VII.

Fall 2016 Cover of 360: The Magazine of San Diego State University
Fall 2016 Cover of 360: The Magazine of San Diego State University
360: The Magazine of San Diego State University earned top prize in the category of General Interest Magazines with a circulation between 30,000 and 74,999. With its combination of vibrant graphics and narrative, 360 tells the fascinating stories of SDSU for an audience of alumni and donors.

The department also earned the silver award for Digital Communications, Social Media for its 2016 SDSU Commencement social media coverage. The goal of this initiative was to share the milestone accomplishments of graduates in the most engaging way using an innovative, integrated approach across Facebook, Twitter, Instagram and Snapchat.

SDSU Alumni Engagement also earned gold and bronze awards in the competition. The team earned gold in the category of Alumni Relations Programs: Best Use of Social Media/Technology. The project titled “SDSU Aztec Proud Student Donor App: Building A Student Philanthropy Program Through a Customized Mobile Experience” was launched this past summer and offered to all student donors who have joined Aztec Proud.

The bronze award came in the category of Alumni Relations Programs: New Program Initiative. The project, “Class of 2016 Commencement: Mobile Student Connect” was designed for graduating students choosing to opt-in to receive commencement information via the mobile platform.

"It is an honor to be recognized in this way by our professional colleagues," said Mary Ruth Carleton, SDSU vice president for University Relations and Development. "I am proud to lead a team that takes such pride in the work they do every day on behalf of SDSU."

About CASE

CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.