MarComm Goes for Gold (and Silver)

SDSU’s Department of Marketing & Communications won two golds and a silver in the 2011 Awards of Excellence competition for the western district of the Council for Advancement and Support of Education.

The “Aztec for Life” video created for SDSU Month 2010 won a gold award in the category of video public service announcements and commercial spots.

Last year, the video won a silver ADDY in the television category from the San Diego Ad Club. Starring the Aztec Warrior, the video illustrates the rock-solid loyalty of San Diego State University alumni.

A cover imagining an “Aztec for Life” board game graced the spring cover of 360: The Magazine of SDSU.

Award-winning magazine

360: The Magazine of San Diego State University also won CASE awards for its 2010 publications. In the category of Excellence in Design-Covers, 360 took the gold award for the western district. The publication also received a silver award in the broader category of university general interest magazines (30,000-74,999 circulation). 

About CASE

The Council for Advancement and Support of Education, or CASE, is the premier international association of advancement professionals working in alumni relations, communications, development and marketing for colleges and universities.

“It is gratifying to be honored in this way by our professional colleagues,” said Mary Ruth Carleton, SDSU vice president for University Relations & Development. “The CASE awards recognize the very best work in our field.”

Other recognition

The Aztec for Life commercial also received national recognition last year when it was cited in a Wall Street Journal article as one of the most unique university institutional spots in the country.