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Saturday, October 1, 2022

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The Great Give Returns

SDSU’s annual 24-hour giving blitz is set for Oct. 24.
By Tobin Vaughn

The Great Give, San Diego State University’s second annual 24-hour fundraising campaign, returns Tuesday, Oct. 24 and is sponsored by Wawanesa General Insurance Company. Once again, the university will utilize its crowdfunding platform to bring alumni, students, faculty, staff and friends of SDSU together to turn monetary gifts of any amount into great opportunities.

In 2016, The Great Give generated over $137,000 in gifts from more than 700 donors to support students, faculty, research and programming.

“We intend to do even better this year,” said Dan Majors (’03), the electronic solicitation manager for SDSU Alumni and The Great Give’s chief organizer. Although there is no official goal for this year, Majors said he would like to see the amount doubled from the 2016 total.

Dozens of SDSU departments, organizations and programs will participate in The Great Give, and gifts of any amount will be applied as directed by individual donors. For those who wish to participate but who don’t have a particular program in mind, a number of suggestions are listed on the The Great Give website.

New sponsor

New this year is Great Give sponsor Wawanesa General Insurance Company. The Canadian company bases its U.S. operations in San Diego and is known for its philanthropic efforts in the areas it serves and beyond.

“One of Wawanesa’s values is supporting the communities in which we work and live, not only for our policyholders but also for our employees,” said SDSU Alumni Board of Advisors President Leo Morales ('09), who is Wawanesa’s U.S. operations marketing manager. “The community effort is just a huge part of what Wawanesa is.”

Wawanesa employs a large number of SDSU alumni and has a regular presence at career fairs on campus. The company also regularly hires SDSU students as interns and participates in the Aztecs Hiring Aztecs program (AHA).

“With San Diego State being such a tremendous economic engine in the region it's in our best interest to support the institution in any way we can,” Morales said. “It's a real honor for us to be the first sponsor of The Great Give.”

Building on success

In addition to supporting important university programs, The Great Give helps to push SDSU higher in the rankings of the nation’s top public research universities. These rankings incorporate many factors, including the extent of support from alumni, friends and the university community. Since 2012, SDSU has moved up 25 spots among national universities—to No. 140—in U.S. News & World Report’s annual ranking of “America’s Best Colleges.”

Much of SDSU’s upward trajectory is credited to the success of The Campaign for SDSU, which concluded this year with $815 million raised to support university scholarships, programs, faculty, students and staff.

On Oct. 24, donate to The Great Give online or over the phone by calling 619-594-2586.